Steve Jobs on charity: Encourage shareholder donations by increasing Apple’s value

 

Last year new Apple CEO Tim Cook made a move that probably went unnoticed by the majority of Apple customers. It may not have been a new version of the iPad or iPhone, but Cook’s decision to establish a charitable donations program for Apple employees was a big deal.

His predecessor would never have supported such a proposal, which made it the marked first move away from the Jobs-era and into Cook’s tenure.

What’s interesting about the subject is Jobs’ own opinion on the charitable giving, which has been brought to light following the release of ‘Inside Apple’, a book by author Adam Lashinsky. As 9to5mac reports, the book details Jobs’ take:

Jobs was notoriously stingy when it came to giving away money. He argued privately that the most philanthropic action Apple could take was to increase the value of the company to share-holders could give away their wealth to causes of their choice, not Apple’s.

Cook’s move has borne fruit as the company has matched more than $1.3 millionput up by its employees for charitable causes, as was revealed in November, just two months after the program was introduced.

The initiative, which matches employee donations up to $10,000 per year, was initially launched in the US and is likely to begin expanding to other locations this year.

With 37 million iPhones sold, Apple is now easily the world’s biggest smartphone maker

Apple’s first fiscal quarter earnings are in, and they are huge, even by Apple’s own standards.

With revenue totalling $46.33 billion in its first quarter and earnings of $13.87 per share, the company’s net profit reached $13.06 billion.

This was helped by incredible sales of its mobile devices; Apple sold 37.04M iPhones, up 128% year over year, and 15.43M iPads this quarter, up 111% year over year. The iPhone alone accounted for 53% of the company’s revenue for the quarter.

Currently, there is only one company that can compare to Apple’s smartphone dominance — Samsung.

The South Korean electronics giant announced at the start of the month that its fourth-quarter operating profit rose by 73% year-on-year to reach $4.5 billion, helped by reported sales of 35 million smartphones sold over the last three months.

Apple’s 37 million iPhone sales, compared with Samsung’s 35 million smartphone shipments — close, but in reality not that close at all.

You see, Samsung hasn’t offered its own smartphone sales figures for at least its past two quarters, instead relying on research firm Strategy Analytics in the third quarter to deliver its own shipment estimates, which Samsung then used in its promotional channels and media/analyst estimates in its last quarter.

Apple provides detailed accounts of its quarterly figures and is completely transparent with its sales, it doesn’t output shipment figures — where devices enter sales channels but may not necessarily equate to physical sales.

Samsung faces a difficult task trying to track sales of its devices in numerous markets and from retailers, Apple can track sales via its own online and physical stores and a select number of carriers worldwide.

With 37 million iPhones sold between October and December, Apple is clearly the world’s biggest smartphone maker, regardless of shipments. This would have been helped by the impressive launch of the iPhone 4S (4 million sold in 3 days) and the reduction in price of the iPhone 4 and the iPhone 3GS going completely free on contract in numerous markets.

Apple now has a massive cash hoard, including cash, short term and long term investments, of some $95.7 billion. What it will do with that cash remains to be seen.

Apple will be streaming its earnings call live at , we will bring you important news and analysis from the call shortly thereafter.

Obama calls for reforms to support the “next Steve Jobs”